Do you come across people who don’t pay attention to what you have to say or offer to them? Or do you meet people who listen to you but revert with either ‘No, I am not interested’ or ‘Okay! I will call you if I need it?’
Well, don’t let these answers discourage you because we all have been there. Starting an association with someone who doesn’t know you and trusts you is difficult. But what if I tell you it’s easy to approach the prospects and convert them!
So if you are wondering ‘how to get more customers for my business’ or ‘ how to encourage the prospects to buy my offering’, then here I am listing 5 super creatives and effective ways that will tell you how you can get prospects’ attention and turn them into your customer.
- Curiosity is the Key to Get New Customers and Increase Sales
Curiosity is the simplest answer to your question ‘how to get a prospect’s attention’. Don’t talk like a typical salesperson when you meet your prospects. Define the value that your product or your offering will add to the life of your prospects. Only then you will be able to make the prospect curious about your product.
But what if I’m doing online marketing to attract prospects? Is building curiosity among your prospects possible in the case of online marketing? It’s a legit query and the short answer is Yes! Your content has to be appealing enough to generate curiosity among the onlookers. If you have a strong content game, it will be easy to make the prospects curious and encourage customers to buy your product.
- Sell a Solution. Because When You Do So, You Attract more Customers to your Business
It’s good that you have made someone curious about your product. It’s great that you now know how to get prospects’ attention. But then what next? What’s step number 2?
Make sure that you have a story to tell and a solution to sell. All of your prospects would be more interested in themselves than in your product. Tell them a story on what will happen once they purchase what you have to offer.
If I call someone and say
‘Hi, I want to know if you are interested in my computer repair services…’ they would cut the call immediately.
But If I dial a number and say
‘Hey, we have all the updated tools to tackle your computer’s malware and viruses so that you can have seamless working experience’,
I am sure I would have the undivided attention of the person.
All in all, storytelling and solution selling is how you attract more customers to your business. Be a good storyteller or practice storytelling before you make a pitch.
- You Have to Favor Your Product. Yes! That’s a Great Way to Encourage Customer to Buy your Product
Understand one thing – your buyer is educated and he knows that you would favor your product no matter what. Therefore, stop pretending that you don’t favor your product or you are unbiased towards it. Believe and make the prospects believe that your product is simply the best in the industry.
Furthermore, you have to show your prospect that you are quite excited about your offering. Go one step further and share your point of view towards your product. Share your opinion and commitment towards that opinion. Your favor towards your product will surely fetch you more prospects.
- Learn from your ‘Closed’ Customers How to Get More Customers for Your Business
Have you closed some prospects before? If yes, then you already know how to approach prospects and how to get a prospect’s attention. The prospects will definitely change every single time but the methodology will remain exactly the same. Analyze, study, and record how you closed your last client. Also, carefully examine the methods and techniques that didn’t work in converting a prospect. Compile it all and cut down all the failures. Use all the success as your guide and use it to approach and close the new prospects. In short, the answer to your query ‘how to find new customers and increase sales’ lies in your previously closed customers.
- Leverage the Reverse Invite Method to Get Prospects’ Attention
Here is another creative and scientific way to increase sales for your business. In this technique, you have to be so unique that people want to reach out to you. There are multiple ways to be unique in front of your target market. Let’s say you are using social media to attract prospects. Now as a network marketer, ensure that your social media post is creative and appealing enough to increase the curiosity level among your prospects. When your prospects are curious, they will invite themselves to inquire or look at whatever it is that you are doing. A great and effective way to get customers’ attention, Reverse Invite Method is super useful and helpful in increasing your business sales.
Creating a Sense of Urgency Will Help you Get More Customers to Your Business
Whether you want prospects for network marketing or any other business, you can do so by creating a sense of urgency. It’s a great way to attract more customers and encourage them to purchase your product. There are multiple ways you can create a sense of urgency. These are:
- Focus on the Benefits of your Product: For this, you need to have an in-depth knowledge of the problem your prospect is trying to solve. Tell them how your product or offering will provide an immediate solution to that problem. Explain to them the more they delay in purchasing your product the worse their problem will get.
- Convince with Schemes: Another way to create a sense of urgency and attract customers to your business is through discount schemes or promotional tactics. Come up with an attractive scheme with an end date. Communicate the scheme, its end date to your prospects along with your products’ benefits.
- Try the ‘Limited’ Method: While you are making a pitch, convey your prospects that your product is available just for a specific time. In case, you are selling a service, tell your prospects that the same is available to only a limited number of customers. Creating scarcity for your offering will aspire your prospects to purchase your product quickly.
These were some creative and super-effective ways to get prospects’ attention, approach them and convert them. If you are searching for the answer to the question ‘where to find prospects for network marketing’ [or any other business that you have] and ‘How to convert them’ then these ways will surely help you in fetching quality leads and prospects. Adopt them and see your business thriving!!